The Furniture Today Bedding Conference : Cultivating Consumers
The success of sleep retailers and brands lies in the rapport built with their customers over time. Building and cultivating those relationships through meaningful marketing, conversations, merchandising and connections will create lifelong customers. Join us at the 2022 Bedding Conference: Cultivating Consumers as we delve into ways to grow bedding consumers into more than one-time buyers.
Keynote: Scott Deming: The Ultimate Customer Service Experience
We have all heard the common tilt toward customer service-based communications, but companies rarely align their teams to meet consumers’ expectations. Creating the ultimate customer experience involves serving as a loyal evangelist to your brand, and the products and services that support the organization.
Sponsored by King Koil
Breakfast: Day Two
Join us for breakfast!
Welcome: Welcome and Day 2 Kick-off
Liz Irwin, Publisher Furniture Today; Bill McLoughlin, Editor-in-Chief Furniture Today and Sheila Long O’Mara, Executive Editor Furniture Today welcomes attendees to the second day of the 2022 Bedding Conference.
Break: Day Two Morning Networking Session
Networking Break: Please visit our sponsor booths at this time
Break: Day Two Afternoon Networking Session
Networking Break: Please visit our sponsor booths at this time
Speaker: The Consumer Journey for Sleep Purchases
As retail stores shuttered during the pandemic, consumers turned to online stores for mattresses and other home furnishings. How has the journey to buy changed and what does that mean moving forward?
Panel: Retailers share real-world experience with consumer shopping Habits
Discussion with TSI and four retailers regarding today’s interactions with mattress consumers, how they shop and the knowledge they bring into the store before they make the purchase.
Lunch: Day Two
Join us for lunch!
Highlights: Golf Scramble
Highlights of our Golf Scramble
Sponsored By
PureCare
Highlights: Charity Event
Highlights of the Charity Event
Sponsored By
King Koil
Keynote: Brittany Hodnak: Creating Superfans
How would your business change if the number of qualified referrals you received doubled? How about if it quadrupled? What would it mean if — instead of just creating customers — you were creating engaged, loyal superfans? Garner actionable strategies for creating and automating experiences that convert customers into devoted superfans—repeat clients who will advocate for your product or service without you even having to ask.
Sponsored by Spring Air
Panel: Connecting online with consumers Habits
Digital bedding brands share ideas for building consumer conversations/connections online. Digital native bedding brands will discuss tactics for staying in touch with consumers online to nurture relationships and boost sales.
Speaker: Craig McAndrews: Connecting Digitally: A playbook for modern sellers
Buyers are less reliant than ever on sellers to solve their problems; the traditional selling approach has become a drag on business; digital tools change the selling approach for today’s sellers. Learn five steps to launching a digital selling strategy.
Cocktail Reception
Join us for networking and cocktails
Sponsored by
Sierra Sleep
Bedding Awards
Join us as we honor the 2022 Retail Giant Award winners and the Lifetime Bedding Achievement Award recipient.
Lifetime Bedding Achievement Award recipient:
Retail Giants of Bedding:
Sponsored by
Serta
Break: Day Three Morning Networking Session
Networking Break: Please visit our sponsor booths at this time
Breakfast: DayThree
Join us for breakfast!
Welcome: Welcome and Day 3 Kick-off
Furniture Today Executive Editor Sheila Long O’Mara welcomes attendees to the third day of the 2022 Bedding Conference.
Panel: Health, wellness and selling sleep Habits
Consumers have turned to sleep as one of the superpowers in maintaining a healthy lifestyle. This panel of manufacturers and retailers will dive into successful strategies for becoming a sleep expert that translates that knowledge into retail sales.
Speaker: Mike Magnuson: Winning with Reviews
Online reviews have become a consumer’s guidepost when shopping for anything, but especially mattresses. Why have reviews become so for both sleep retailers and manufacturers?
Hear the challenges and opportunities of store reviews vs. product reviews and learn best practices for how to generate, respond to and how retailers and manufacturers can cooperate on reviews.
Speaker: Dennis Whitener: Create dynamic shopping environments
Connecting with consumers through well-merchandise, well-designed showrooms can elevate a store’s experience. What makes a retail experience that keeps consumers coming back for more and telling their friends about it?
Conference Wrap-up
Furniture Today Executive Editor Sheila Long O’Mara shares her final thoughts on the 2022 Bedding Conference.
